2/3rd of #physicians use mobile applications #HIT100 #HealthIT #mHealth

//2/3rd of #physicians use mobile applications #HIT100 #HealthIT #mHealth

2/3rd of #physicians use mobile applications #HIT100 #HealthIT #mHealth

POST SUMMARY: Physicians are not using the mobile web they are using apps as a tool like a stethoscope.  The number one reason that they are using apps is to determine medical interactions followed by diagnosing patients.   If marketers want to appeal to physicians they should focus on a message that benefits physicians.

It should come as no surprise to anyone that apps rule mobile devices (smarphones). Why?  Because even with 4G speeds the smartphone web provides a small and slow experience.  Now a report from MedData indicates the same is true for physicians.



To generate demand among physicians, campaigns must focus on solving physicians problems.

Source: worldofdtcmarketing.com

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By | 2014-09-18T14:06:03+00:00 September 18th, 2014|Healthcare Marketing Strategy|Comments Off on 2/3rd of #physicians use mobile applications #HIT100 #HealthIT #mHealth

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