There are some email marketing trends that won’t be going out of style anytime soon, and these are the ones organizations would be wise to pay attention to.
1. Optimize for mobile
In today’s fast-paced work environment, healthcare providers rely on mobile devices to stay connected. Doctors may only have a few minutes between patients to check their smartphones for important correspondence, so it’s critical for marketers to reach them here. Since almost 50 percent of emails are opened on mobile phones, according to Litmus, life sciences organizations need to create email marketing outreach that is optimized to fit on the screen of a phone or tablet. Failing to take this step could result in people deleting emails after browsing through them or not reading the materials at all.