3 mistakes honest medical email marketing messages must avoid

//3 mistakes honest medical email marketing messages must avoid

3 mistakes honest medical email marketing messages must avoid

“A recent court settlement suggests the FDA will begin allowing medical supply companies to promote off-label use, provided the marketing materials are honest and non-misleading, according to BioWorld. As pharmaceutical and other medical supply companies respond to this new marketing environment, they must take care not to take too many liberties with changing regulations.

It’s important to remain a dependable source of information. Here’s how medical email marketing campaigns can avoid three common misleading mistakes made on the email channel:

Source: 3 mistakes honest medical email marketing messages must avoid

By | 2016-06-15T19:08:01+00:00 June 15th, 2016|Healthcare Marketing Strategy|Comments Off on 3 mistakes honest medical email marketing messages must avoid

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