It has become increasingly difficult to achieve triumph in highly regulated markets (healthcare, pharma, med device & others) particularly via use of complex creatives and unnecessary clutter.
I’ve developed a three step simplification technique that you can use to achieve:
- Simple and Well Crafted Design
- Quality Content/Messaging and
- Increased Engagement in the Inbox
Take an inventory of your current email marketing approach:
“Are you trying to say too much in one email? Is having 3 different CTAs truly mandatory?” We all know how difficult it can be to drive resolution of last minute edits to copy or code. So, why not reshape your perspective from the beginning?
Julia Child, arguably the best cook that ever lived once said that “Cooking well, doesn’t mean cooking fancy.” – we all know this to be very true… i.e. fabulous food trucks food come to mind!
Below is a fun 3-step simplification technique that will add fresh value your current workflow:
STEP 1: Clean Up The Kitchen
- Strategically prep all phases and components that comprise your process with ‘simplification’ top of mind!
- Slow Down & Declutter (Nothing good is created in a rushed and messy workspace).
- Sharpen your tools – if you’re using outdated techniques, take some time to implement some new tricks into your game.
STEP 2: Limit Your Ingredient Choices – On Purpose.
- It’s this SIMPLE – Inspect every facet of your process and message. If you don’t need it – pitch it. Too much is competing for your subscriber’s attention in the inbox already!
STEP 3: The Awesome Cookie-Dough Check – What makes an awesome cookie dough batter?
- Flour, butter, sugar, raw eggs, and vanilla – PERIOD – scrumptious, right?
- You don’t need to add any superfluous ingredients!
- We all have that friend don’t we – the one who can’t cook, but tries way too hard and over-does it. Well – you want to prevent your emails from turning out the same way.
- The best cookie dough is crafted with care and is not over complex by any means.
I’ve always been taught that “good can many times be enemy of the BEST.” The key to your success lies in realizing that sometimes the best recipes are truly the most simple!