Great insights here by Aaron Aders, co-founder of DigitalRelevance™. Solidifying your ‘Content Strategy’ will truly set you apart from other less organized marketers! By authoring and curating QUALITY content, you will consistently gain more credibility and client trust!
Many forward-thinking businesses have learned that being part of the buyer’s journey–as an informational source–dramatically increases brand affinity. It also increases the likelihood that any purchase will go to their business, not that of the competition.
The idea of #content marketing was born from this goal, and it has resulted in the development of various forms of #content marketing. However, brand marketers are always working to understand which content marketing channels are best for maximizing returns.
So what is the most effective content marketing channel to increase brand affinity and product awareness and usher prospects through the buyer journey?
These questions were addressed in a recent Nielsen study, which analyzed the effectiveness of these three major content types:
In general, the study revealed consumers have a higher degree of trust in content produced from credible, third-party experts. This consumer trust pays off, as expert content was, on average, the most effective content type for all three stages of the buyer journey.