Justin Hipps brings over 10 years of unique experience in healthcare IT and financial performance reporting to his current role as Director of #Email Marketing/Digital Strategy and Analytics.
He specializes in advanced email marketing (within the healthcare & pharma sectors specifically), cutting-edge content strategy, exceptional campaign management techniques, A/B testing, responsive design, IPR/conversion tactics, and innovative custom performance tracking metrics.
His Oversight: email marketing and strategy, deliverability (ISPs, MTAs, throttling, bounces, bulking, SPAM detection), validation/testing procedures, database integration, comprehensive data hygiene, list management + growth techniques, advanced ESP software/platform maintenance and customization, graphic design/HTML /responsive design training, enterprise level accounts – relationship management, and CRM integration.
Justin employs his digital marketing expertise to help companies communicate and connect with their target audience(s). His polished background in BI and full-stack development allows him to provide internal and external customers with impeccable and bottom-line impacting service.
Justin earned his B.S. in Psychology from Campbell University, and his MBA in Healthcare Systems Management from Keller University. He is a coffee fanatic with an exceptional talent for social media management. He lives in Woodstock, GA with wife, Sarah, and their 3 children.