Blog 2017-02-19T03:27:05+00:00

#EmailMarketing Must Read: “Paddings, Margins and Borders in Modern HTML Emails” via Gyula Németh of EDMdesigner.com

Happy Tuesday fellow email connoisseurs!  I hope all of you are doing well.  Take time to read Gyula Németh's post on Modern HTML design this week if you haven't yet.  Truly great wisdom shared here, and links to several other tips and best practices: "Throughout this tutorial series, we have been using paddings, margins and borders a lot. We have implicitly shown you some of their — sometimes weird — behaviors, but we felt that we should convert this implicit knowledge to explicit. This article is part of the Modern HTML Email Tutorial which discusses the following topics: The Basics of HTML and CSS - Part One The Basics of HTML and CSS - Part Two The Basics of Modern HTML Emails The Drop Calc Method to Create Responsive HTML Emails HTML Email Width - Overcoming the 600px Barrier Content Images In Modern HTML Emails Bulletproof HTML Email Buttons - A New Line-height Based Approach Background Images In Modern HTML Emails Typography In Modern HTML Emails Paddings, Margins and Borders in Modern HTML Emails [You are reading it right now.] Tabular Data in Modern HTML Emails Interactive Emails Quality Testing of HTML Emails In the first part of the [...]

By | April 25th, 2017|Categories: Email Marketing, Healthcare Marketing Strategy|Tags: , |Comments Off on #EmailMarketing Must Read: “Paddings, Margins and Borders in Modern HTML Emails” via Gyula Németh of EDMdesigner.com

Creative #Email Geekery at Its Best! – The Drop Calc Method to Create Responsive HTML Emails

Gyula Németh, Co-founder & CTO @ EDMdesigner.com was inspired by Rémi Parmentier's Fab Four technique to create responsive emails without media queries. This inspiration led to the ‘DROP CALC’ method:(Thank you both for sharing this wonderful information!)"The Basic IdeaSo what happens if we put width: calc(50%) in an inline style?Well, if the email client supports it, then the calculated value will be applied. If it does not support it, then something else will be applied, for example, the width="100%" attribute. (This very scenario happens with those email clients which strip out the style tag from the HTML.) It means that we can support old Android & Gmail clients, but it's still not enough.Another scenario is that the style tag is supported, but the calc function is not. In this case, the width: calc(50%); in the inline style will also be dropped, so the with from the class will be applied. This is why I call it The Drop Calc Method.The basic rule in HTML & CSS is, that an attribute on a tag is weaker than…” CONTINUE READING

By | April 15th, 2017|Categories: Email Marketing|Tags: , |Comments Off on Creative #Email Geekery at Its Best! – The Drop Calc Method to Create Responsive HTML Emails

Do you prefer “plain text-like” emails? Why is less sometimes more? “Basics of #Email Design” #EmailMarketing #EmailTips

Roland Pokornyik @RolFic, Co-founder of @EDMdesigner and I share the thought that in some scenarios, B2B emails are [and should be] minimalistic in design and concept.  Roland once asked Joanna Wiebe of copyhackers.com why she preferred to use 'plain text like' emails - to which she responded - they 'perform better than fancy design heavy HTML emails.' Certainly take a moment to ponder this.  Why is it that many times 'less is truly more?'  Pokornyik on the basics: "Have you ever wondered why can't you use the same fancy design in your email templates as on your website? Read on below and you'll learn the basics / limitations of email design. SHORT GLANCE INTO EMAIL HISTORY Email was born in the very early days of Internet. Industry players were in a big rush for capturing as many email users as possible. Obviously they were not really interested in cooperating with each other in building their email clients or rendering engines... CONTINUE READING" Source: The Basics of Email Design

By | April 11th, 2017|Categories: Email Marketing|Tags: , , |Comments Off on Do you prefer “plain text-like” emails? Why is less sometimes more? “Basics of #Email Design” #EmailMarketing #EmailTips

How to Get Your Emails Delivered to the #Gmail Primary Tab Easily #EmailMarketing

Good morning fellow #EmailGeeks, and happy Friday! Here's a must read blog post by renowned email marketer Zoran Orak, who has compiled a helpful checklist of action items you can implement for better deliverability to your subscribers' Gmail Primary Tab.  Truly prudent advice to heed not only for Gmail, but for most other email platforms as well: "Don’t sell – logically, if you are selling in your email it’s promotional, can’t really argue much here. Authenticate your domain with DKIM and SPF records – if not set, you’ll usually see something like via serviceprovider next to senders name in email clients. Check this out for more info. This might be good idea to make your emails look more genuine and increase deliverability, but I don’t think it really impacts the Gmail’s primary tab placement that much. Greet recipient by name – reason here is that it makes the email more personal. Meh! Not really that important in my opinion and certainly doesn’t mean that the email is coming from a real person just because it addressed your name. Have no more than one link in the email – what they are saying here is that personal emails usually don’t [...]

By | April 7th, 2017|Categories: Email Marketing|Tags: , |Comments Off on How to Get Your Emails Delivered to the #Gmail Primary Tab Easily #EmailMarketing

Are You Saying Too Much? Why Less Is More In #EmailMarketing

It has become increasingly difficult to achieve triumph in highly regulated markets (healthcare, pharma, med device & others) particularly via use of complex creatives and unnecessary clutter. I’ve developed a three step simplification technique that you can use to achieve: Simple and Well Crafted Design Quality Content/Messaging and Increased Engagement in the Inbox Take an inventory of your current email marketing approach: “Are you trying to say too much in one email?  Is having 3 different CTAs truly mandatory?” We all know how difficult it can be to drive resolution of last minute edits to copy or code.  So, why not reshape your perspective from the beginning? Julia Child, arguably the best cook that ever lived once said that “Cooking well, doesn’t mean cooking fancy.” – we all know this to be very true… i.e. fabulous food trucks food come to mind! Below is a fun 3-step simplification technique that will add fresh value your current workflow: STEP 1: Clean Up The Kitchen Strategically prep all phases and components that comprise your process with ‘simplification’ top of mind! Slow Down & Declutter (Nothing good is created in a rushed and messy workspace). Sharpen your tools – if you’re using [...]

By | February 17th, 2017|Categories: Email Marketing|Tags: |Comments Off on Are You Saying Too Much? Why Less Is More In #EmailMarketing

52% of marketers rank email in most effective digital channels – Digital Doughnut

If I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels? Lucky for both of us, we don’t need to ponder too long. In a recent study from Ascend2, 7 different channels have been listed as the most effective amongst marketers. Source: 52% of marketers rank email in most effective digital channels - Digital Doughnut

By | February 8th, 2017|Categories: Email Marketing|Tags: , |Comments Off on 52% of marketers rank email in most effective digital channels – Digital Doughnut

3 technologies that are disrupting healthcare logistics | Healthcare Dive

Hospitals spend a lot of time tracking appointments and treatment plans, monitoring patients and ensuring that critical supplies are delivered when needed. With healthcare reforms and the shift to value-based care models, providers are looking for ways to cut costs while providing high-quality care. A number of digital solutions are helping them do just that. Here are three technologies that are disrupting healthcare logistics. Source: 3 technologies that are disrupting healthcare logistics | Healthcare Dive

By | February 8th, 2017|Categories: Email Marketing, Healthcare Marketing|Tags: , |Comments Off on 3 technologies that are disrupting healthcare logistics | Healthcare Dive

The Ultimate Guide to #Email Optimization + Troubleshooting [eBook] – Excellent Tips Delivered by @LitmusApp 

DEFINE GOALS FOR EACH CAMPAIGN Before you start writing copy or planning your design, define your campaign’s goals. We walk you through how to define goals that guide the direction of your campaign, and make it easier to measure the success of your efforts. DETERMINE THE APPROPRIATE AUDIENCE TO SEND TO Sending a message to your entire list may not be beneficial to accomplishing your determined goal—and could lead to frustration, declining open and click rates, higher opt-out and spam complaint rates, and more. We cover how to determine the right audience for your campaign. CRAFT YOUR CONTENT The content of your email has many components, including headlines, subheads, body copy, and calls-to-action (CTA). Learn how all of these aspects work together to achieve the goal of your campaign... CONTINUE READING Source: The Ultimate Guide to Email Optimization + Troubleshooting [eBook] – Litmus Software, Inc.

By | January 17th, 2017|Categories: Email Marketing|Tags: , , |Comments Off on The Ultimate Guide to #Email Optimization + Troubleshooting [eBook] – Excellent Tips Delivered by @LitmusApp 

“Coming of Age in the Era of #Email – Intriguing insights by @LenSchneyder of @SendGrid 

Source: Coming of Age in the Era of Email | The Huffington Post  Len Schneyder (@LenSchneyder) believes "email is part of our maturation process...[His] theory isn’t scientific, it’s based on simple observation and a conclusion rooted in the fact that global email volume has never contracted; quite the contrary, it’s always growing."...CONTINUE READING

By | November 17th, 2016|Categories: Email Marketing|Tags: |Comments Off on “Coming of Age in the Era of #Email – Intriguing insights by @LenSchneyder of @SendGrid 

Say Goodbye To “The Fold” In #EmailMarketing via our friends at @LitmusApp 

Why It’s Time To Say Goodbye To “The Fold” In Email Marketing [ 1 BY KAYLA LEWKOWICZ Before the rise of the Internet and everything mobile (now up to 56% of opens in September), the news used to take time. We’d have our coffee and read the paper page by page. And we knew exactly what to focus on: what was above the fold. That’s where the biggest stories broke each day. If you weren’t sure you wanted to buy the paper, what was above the fold would also serve to entice you to buy, since most newsstands disp Source: Say Goodbye To "The Fold" In Email Marketing—Litmus

By | October 20th, 2016|Categories: Email Marketing|Tags: , |Comments Off on Say Goodbye To “The Fold” In #EmailMarketing via our friends at @LitmusApp 

Improve Your Sender #Reputation in 2 Easy Steps #EmailMarketing via @HealthLink_DIM

Understanding sender reputations "It’s important to email recipients, especially busy medical professionals, that the source of messages is credible and trustworthy. While a life sciences organization’s standing is normally tied to their audience’s opinion of their efforts, sender reputation is something different. It is essentially a score that signals how trustworthy a marketer is to an internet service provider (ISP). According to Litmus Software, there are two distinct types of sender reputations: IP reputation: This is tied to the metrics an ISP has seen in the past from the IP address sending physician email marketing and how users have engaged with the sender and its messages. Domain reputation: Since emails are sent from more than one provider or IP address in this day and age, a single domain can be used to track reputation. The results of the various addresses are accumulated under a single domain umbrella. Therefore, marketers need to take control over their sending domains to improve the health of their brand reputation overall." Source: Improve your sender reputation in 2 easy steps

By | October 5th, 2016|Categories: Healthcare Marketing Strategy|Tags: , |Comments Off on Improve Your Sender #Reputation in 2 Easy Steps #EmailMarketing via @HealthLink_DIM

#EmailMarketing 101: The ABCs of Engaging Your Audience – via @HealthLink_DIM

Email marketing is arguably the most powerful channel for reaching healthcare professionals. Yet many marketers don’t take a strategic approach to their email marketing programs. Download our free ebook and use the best practices shared here to build a successful email marketing strategy for your organization.In this ebook you will read about:Factors to consider before creating your messageComponents of a successful emailEmail marketing metrics to monitor Source: Email Marketing 101: The ABCs of Engaging Your Audience - HealthLink Dimensions

By | September 28th, 2016|Categories: Healthcare Marketing Strategy|Tags: , , |Comments Off on #EmailMarketing 101: The ABCs of Engaging Your Audience – via @HealthLink_DIM

3 #emailmarketing tactics that never go out of style #hcmktg #mobile

There are some email marketing trends that won't be going out of style anytime soon, and these are the ones organizations would be wise to pay attention to. 1. Optimize for mobile In today’s fast-paced work environment, healthcare providers rely on mobile devices to stay connected. Doctors may only have a few minutes between patients to check their smartphones for important correspondence, so it’s critical for marketers to reach them here. Since almost 50 percent of emails are opened on mobile phones, according to Litmus, life sciences organizations need to create email marketing outreach that is optimized to fit on the screen of a phone or tablet. Failing to take this step could result in people deleting emails after browsing through them or not reading the materials at all. Source: 3 email marketing tactics that never go out of style

By | September 13th, 2016|Categories: Email Marketing|Tags: , , |Comments Off on 3 #emailmarketing tactics that never go out of style #hcmktg #mobile

The rise of #telemedicine: What marketers can learn from this growing trend via @HealthLink_DIM

With more employers looking to cut healthcare costs while also complying with Affordable Care Act standards, many businesses are adding telemedicine capabilities to their coverage. These measures enable workers to see a doctor or physician without leaving the comfort of their homes or offices. Not only does this practice offer convenience to employees, but wait times are often shorter, emergency room visits are reduced and – as a result – insurance claims are less expensive for businesses. Source: The rise of telemedicine: What medical marketers can learn from this growing trend

By | August 29th, 2016|Categories: Email Marketing|Tags: |Comments Off on The rise of #telemedicine: What marketers can learn from this growing trend via @HealthLink_DIM

What is it Worth? #Marketing Value Through Emails via @HealthLink_DIM #EmailMarketing

Modern consumers have options and, more importantly, the resources to investigate them. Without leaving their homes, people can search through multiple businesses on their phone, computer or other convenient device. It’s not just traditional consumers. Patients also have choice when looking for health providers, and researching options gets simpler every day. USA Today detailed how a new data tool helps consumers search through doctors in their area and allows them find the best option based on personal information like insurance plans. New information apps and algorithms give consumers the ability to cut through the noise and find the data specific to them. Medical companies should take advantage of this trend by emulating service that personalizes results and helping doctors appeal to patients who are more informed than ever through valuable email content. Source: What is it worth? Marketing value through emails

By | July 28th, 2016|Categories: Email Marketing, Healthcare Marketing|Tags: , |Comments Off on What is it Worth? #Marketing Value Through Emails via @HealthLink_DIM #EmailMarketing

“Personalization In #Medicine: Is Your Company Ready?” via @HealthLink_DIM 

When somebody is sick, they expect personal attention. New trends and regulations such as the Affordable Care Act aim to ensure each patient receives the individual treatment they need to get better and live their best possible life. While providing personal care may seem like a daunting task, data and other modern tools and solutions make it not only possible, but more cost efficient in some cases.The Urban Institute and Robert Wood Foundation found that initial projections made about spending after the passage of the Affordable Care Act were off, according to Fortune Magazine. A new study now predicts the U.S. should save about $2.6 trillion on healthcare between 2014 and 2019. This number is inspired in part by patients able to choose from more pharmaceutical options, states’ ability to make decisions about health care enrollment and other new regulations that both provide opportunities and freedoms for individuals to find the plan right for them. Source: Personalization in medicine: Is your company ready?

By | July 22nd, 2016|Categories: Email Marketing, Healthcare Marketing|Tags: , , , |Comments Off on “Personalization In #Medicine: Is Your Company Ready?” via @HealthLink_DIM 

#Campaign Target Triage: Checking #Email Accounts That Have Gone Silent via @HealthLink_DIM

Email marketing automation technology allows medical companies to design campaigns that deliver on their own. While this practice simplifies tasks and creates consistent results for data analysis, it doesn't mean the marketing department can just set it and forget it. Marketers should consistently monitor campaigns to see what content works and which materials fail to appeal to audiences.Medical companies must always measure the performance of physicians' emails to see which demographics find content most helpful. When a list of contacts contains names that haven't responded to materials, it's time to investigate or a business may fall victim to missed opportunities.RecognizeSometimes, an uninterested lead is obvious. Medical email marketing campaigns should give audiences the chance to cancel communication, so brands don't create unfavorable impressions with uninterested parties, Pronto Marketing advised. A best practice is to include the opportunity to submit a reason for cancelation.Other times, however, doctors, nurses and members of medical staff may simply fail to respond to emails, leaving marketers in the dark as to why. Marketers should measure response rates to see if content consistently fails to inspire action from certain email addresses.When a substantial number of email addresses don't interact with materials, it's imperative to investigate why. This may [...]

By | July 18th, 2016|Categories: Email Marketing|Tags: , , , |Comments Off on #Campaign Target Triage: Checking #Email Accounts That Have Gone Silent via @HealthLink_DIM

#EmailMarketing Must Read: “Paddings, Margins and Borders in Modern HTML Emails” via Gyula Németh of EDMdesigner.com

April 25th, 2017|Comments Off on #EmailMarketing Must Read: “Paddings, Margins and Borders in Modern HTML Emails” via Gyula Németh of EDMdesigner.com

Happy Tuesday fellow email connoisseurs!  I hope all of you are doing well.  Take time to read Gyula Németh's post on Modern HTML design this week if you haven't yet.  Truly great wisdom shared [...]

Creative #Email Geekery at Its Best! – The Drop Calc Method to Create Responsive HTML Emails

April 15th, 2017|Comments Off on Creative #Email Geekery at Its Best! – The Drop Calc Method to Create Responsive HTML Emails

Gyula Németh, Co-founder & CTO @ EDMdesigner.com was inspired by Rémi Parmentier's Fab Four technique to create responsive emails without media queries. This inspiration led to the ‘DROP CALC’ method:(Thank you both for sharing this [...]

Do you prefer “plain text-like” emails? Why is less sometimes more? “Basics of #Email Design” #EmailMarketing #EmailTips

April 11th, 2017|Comments Off on Do you prefer “plain text-like” emails? Why is less sometimes more? “Basics of #Email Design” #EmailMarketing #EmailTips

Roland Pokornyik @RolFic, Co-founder of @EDMdesigner and I share the thought that in some scenarios, B2B emails are [and should be] minimalistic in design and concept.  Roland once asked Joanna Wiebe of copyhackers.com why she preferred to [...]

How to Get Your Emails Delivered to the #Gmail Primary Tab Easily #EmailMarketing

April 7th, 2017|Comments Off on How to Get Your Emails Delivered to the #Gmail Primary Tab Easily #EmailMarketing

Good morning fellow #EmailGeeks, and happy Friday! Here's a must read blog post by renowned email marketer Zoran Orak, who has compiled a helpful checklist of action items you can implement for better deliverability [...]

The owner of this blog is not compensated to provide opinion on products, services, websites, or any other topic. The views and opinions expressed here are purely subjective and based upon my training and experience. Any product claim, statistic, quote, or other representation about a product, service, or strategy should be verified with the information source or service provider. This blog claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to their respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please click here to email us URL link to image and it will be promptly removed. This blog does not contain any content which might present a conflict of interest. This blog is a personal blog written and edited by Justin Hipps, MBA. This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation. The compensation received will never influence the content, topics or posts made in this blog. All advertising is in the form of advertisements generated by a third party ad network.