Do you prefer “plain text-like” emails? Why is less sometimes more? “Basics of #Email Design” #EmailMarketing #EmailTips

//Do you prefer “plain text-like” emails? Why is less sometimes more? “Basics of #Email Design” #EmailMarketing #EmailTips

Do you prefer “plain text-like” emails? Why is less sometimes more? “Basics of #Email Design” #EmailMarketing #EmailTips

Roland Pokornyik @RolFic, Co-founder of @EDMdesigner and I share the thought that in some scenarios, B2B emails are [and should be] minimalistic in design and concept.  Roland once asked Joanna Wiebe of copyhackers.com why she preferred to use ‘plain text like’ emails – to which she responded – they ‘perform better than fancy design heavy HTML emails.’

Certainly take a moment to ponder this.  Why is it that many times ‘less is truly more?’ 

Pokornyik on the basics:

“Have you ever wondered why can’t you use the same fancy design in your email templates as on your website? Read on below and you’ll learn the basics / limitations of email design. SHORT GLANCE INTO EMAIL HISTORY Email was born in the very early days of Internet. Industry players were in a big rush for capturing as many email users as possible. Obviously they were not really interested in cooperating with each other in building their email clients or rendering engines… CONTINUE READING

Source: The Basics of Email Design

By | 2017-04-11T21:40:13+00:00 April 11th, 2017|Email Marketing|Comments Off on Do you prefer “plain text-like” emails? Why is less sometimes more? “Basics of #Email Design” #EmailMarketing #EmailTips

About the Author:

The owner of this blog is not compensated to provide opinion on products, services, websites, or any other topic. The views and opinions expressed here are purely subjective and based upon my training and experience. Any product claim, statistic, quote, or other representation about a product, service, or strategy should be verified with the information source or service provider. This blog claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to their respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please click here to email us URL link to image and it will be promptly removed. This blog does not contain any content which might present a conflict of interest. This blog is a personal blog written and edited by Justin Hipps, MBA. This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation. The compensation received will never influence the content, topics or posts made in this blog. All advertising is in the form of advertisements generated by a third party ad network.