[The study] found that, in terms of ROI, email was ranked by 68% of companies as the channel that outperformed all others with 22% ranking it ‘excellent’ and 46% ranking it ‘good’. Online display advertising came bottom of the pile with just 5% ranking it ‘excellent’ and 28% ‘good’.
Furthermore, email marketing is reaping rewards with, on average, 23% of total sales being attributed to email marketing, up from 18% in 2013.
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