Email deliverability checklist: Sending email is not the same as delivering.”
“Deliverability is a complex environment that requires all the moving parts between technology, professional services, industry knowledge and processes to work together. There is no silver bullet and all the settings in this Email deliverability checklist need to work in conjunction with each other to have the desired result.”
Here’s the impact – “Getting the email into the inbox is great, but this is not a once off exercise. You have a few seconds to capture their attention so they don’t delete or complain about your email.
That is why it is an important part of this Email deliverability checklist. You can reduce email complaints and stimulate opens by taking the following steps:
- Recognizable FROM email address
In many cases it’s the first thing your customer sees, so it is essential that it is recognizable and trustworthy, otherwise it may be seen as SPAM.”