#Email Subject Lines: The Latest Data

//#Email Subject Lines: The Latest Data

#Email Subject Lines: The Latest Data

The topic of subject lines always generates interest (and some debate) as marketers try to fight through inbox clutter that sees consumers receiving a reported average of 416 commercial emails per month (and that was 2 years ago). A couple of recently-released studies provide some fresh data to review. http://bit.ly/1MFLLaf

Right off the top, an interesting finding: the analysis finds no correlation between length and read rate. That stands in apparent contrast to research from MailerMailer last year, which had linked shorter subject lines to higher open and click rates (though significance was not tested).

In the Return Path study, subject lines with 61-70 characters had the highest read rate, of 17%, almost twice the read rate of subject lines with more than 100 characters. Both were not heavily represented, though, comprising just 6% and 3% of messages analyzed, respectively. The most commonly used length was 41-50 characters, in one-quarter of emails analyzed.

By | 2015-07-21T16:17:42+00:00 July 21st, 2015|Healthcare Marketing|Comments Off on #Email Subject Lines: The Latest Data

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