The Dell team decided that utilizing a GIF in the email marketing campaign would be the best way to effectively tell the Ultrabook’s story, ultimately lifting revenue 109%.
“I think now more than ever with the deluge of emails in a customer’s inbox, trying to get them to click on something is so important,” David said. “People are very visual so it’s tremendously beneficial to give them something to look at instead of forcing them to read through a ton of text.”
Visual storytelling isn’t easy. It’s a delicate craft that requires a certain eye. But when it’s done right, it’s invaluable.
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