|SUMMARY: According to ReturnPath, 13% of #email from permissioned email marketers never makes it to the inbox in the U.S.|
Tip #1: Segment … but faster and more
Ryan Phelan: Think about this: Given the movement of receivers over the last 18 months, do you think it’s going to get better [easier] or more stringent on the criterion that gets your message into the inbox? http://bit.ly/1fhDcYl
Try to reach a higher level of sophistication with your data to achieve these results. Marketers, now more than ever, need to lose the “batch and blast” mentality for the sake of both response and #deliverability.