#EmailMarketing Chart: How to improve #deliverability

//#EmailMarketing Chart: How to improve #deliverability

#EmailMarketing Chart: How to improve #deliverability

SUMMARY: According to ReturnPath, 13% of from permissioned email marketers never makes it to the inbox in the U.S.

Tip : Segment … but faster and more

Ryan Phelan: Think about this: Given the movement of receivers over the last 18 months, do you think it’s going to get better [easier] or more stringent on the criterion that gets your message into the inbox? http://bit.ly/1fhDcYl

Try to reach a higher level of sophistication with your data to achieve these results. Marketers, now more than ever, need to lose the “batch and blast” mentality for the sake of both response and .

By | 2015-07-20T16:03:54+00:00 July 20th, 2015|Healthcare Marketing|Comments Off on #EmailMarketing Chart: How to improve #deliverability

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