ABOUT 2015-12-30T18:03:00+00:00


Justin Hipps brings over 10 years of unique experience in IT and financial performance reporting to his current role as Director of /Digital Strategy and Analytics.

He specializes in advanced marketing (within the healthcare & pharma sectors specifically), cutting-edge content strategy, exceptional campaign management techniques, A/B testing, responsive design, IPR/conversion tactics, and innovative custom performance tracking metrics.

His Oversight: email marketing, email acquisition, validation/testing procedures, database integration, comprehensive data hygiene, list management + growth, advanced software/platform maintenance and customization, graphic design/HTML /responsive design training, national accounts – relationship management, and CRM integration.

Justin employs his digital marketing expertise to help companies communicate and connect with their target audience. His polished BI background allows him to provide internal and external customers with visual analytics – communicating stories and trends within the data.

Justin earned his B.S. in Psychology from Campbell University, and his MBA in Healthcare Systems Management from Keller University. He is a coffee fanatic with an exceptional talent for social media management. He lives in Woodstock, GA with wife, Sarah, and their 3 children.

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The owner of this blog is not compensated to provide opinion on products, services, websites, or any other topic. The views and opinions expressed here are purely subjective and based upon my training and experience. Any product claim, statistic, quote, or other representation about a product, service, or strategy should be verified with the information source or service provider. This blog claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to their respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please click here to email us URL link to image and it will be promptly removed. This blog does not contain any content which might present a conflict of interest. This blog is a personal blog written and edited by Justin Hipps, MBA. This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation. The compensation received will never influence the content, topics or posts made in this blog. All advertising is in the form of advertisements generated by a third party ad network.