Good morning fellow #EmailGeeks, and happy Friday! Here’s a must read blog post by renowned email marketer Zoran Orak, who has compiled a helpful checklist of action items you can implement for better deliverability to your subscribers’ Gmail Primary Tab. Truly prudent advice to heed not only for Gmail, but for most other email platforms as well:
- “Don’t sell – logically, if you are selling in your email it’s promotional, can’t really argue much here.
- Authenticate your domain with DKIM and SPF records – if not set, you’ll usually see something like via serviceprovider next to senders name in email clients. Check this out for more info. This might be good idea to make your emails look more genuine and increase deliverability, but I don’t think it really impacts the Gmail’s primary tab placement that much.
- Greet recipient by name – reason here is that it makes the email more personal. Meh! Not really that important in my opinion and certainly doesn’t mean that the email is coming from a real person just because it addressed your name.
- Have no more than one link in the email – what they are saying here is that personal emails usually don’t have a lot of links. I don’t know about you, but I do tend to send loads of links sometimes in my regular emails….CONTINUE READING“