Improve Your Sender #Reputation in 2 Easy Steps #EmailMarketing via @HealthLink_DIM

//Improve Your Sender #Reputation in 2 Easy Steps #EmailMarketing via @HealthLink_DIM

Improve Your Sender #Reputation in 2 Easy Steps #EmailMarketing via @HealthLink_DIM

Understanding sender reputations

“It’s important to email recipients, especially busy medical professionals, that the source of messages is credible and trustworthy.

While a life sciences organization’s standing is normally tied to their audience’s opinion of their efforts, sender reputation is something different. It is essentially a score that signals how trustworthy a marketer is to an internet service provider (ISP). According to Litmus Software, there are two distinct types of sender reputations:

  1. IP reputation: This is tied to the metrics an ISP has seen in the past from the IP address sending physician email marketing and how users have engaged with the sender and its messages.
  2. Domain reputation: Since emails are sent from more than one provider or IP address in this day and age, a single domain can be used to track reputation. The results of the various addresses are accumulated under a single domain umbrella. Therefore, marketers need to take control over their sending domains to improve the health of their brand reputation overall.”

Source: Improve your sender reputation in 2 easy steps

By | 2016-10-05T12:32:27+00:00 October 5th, 2016|Healthcare Marketing Strategy|Comments Off on Improve Your Sender #Reputation in 2 Easy Steps #EmailMarketing via @HealthLink_DIM

About the Author:

The owner of this blog is not compensated to provide opinion on products, services, websites, or any other topic. The views and opinions expressed here are purely subjective and based upon my training and experience. Any product claim, statistic, quote, or other representation about a product, service, or strategy should be verified with the information source or service provider. This blog claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to their respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please click here to email us URL link to image and it will be promptly removed. This blog does not contain any content which might present a conflict of interest. This blog is a personal blog written and edited by Justin Hipps, MBA. This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation. The compensation received will never influence the content, topics or posts made in this blog. All advertising is in the form of advertisements generated by a third party ad network.