Is there room for humor in medical marketing? #hcmktg #pharma via @HealthLink_DIM

//Is there room for humor in medical marketing? #hcmktg #pharma via @HealthLink_DIM

Is there room for humor in medical marketing? #hcmktg #pharma via @HealthLink_DIM

Is there room for humor in medical marketing? Many a joke begins with a man walking into a doctor’s office, yet companies are tentative to include comedy in medical marketing campaigns. Other industries use humor to great effect and gain national attention through their comedic content, but can organizations make jokes when discussing health?Medical Marketing & Media reported the AstraZeneca pharmaceutical company recently took down a humorous ad where two fish discuss the effects of lowering triglyceride levels. The content was popular with a variety of audiences. It won a top prize at a medical-specific film festival in Cannes, France, and significantly increased web traffic. So it’s a bit of mystery why the company would remove the content from its branded websites and social media. It could be because the product didn’t perform as well in drug trials as expected, but some industry experts suggest the business wasn’t happy with the tone.

Source: Is there room for humor in medical marketing?

By | 2016-06-20T18:42:09+00:00 June 20th, 2016|Healthcare Marketing Strategy|Comments Off on Is there room for humor in medical marketing? #hcmktg #pharma via @HealthLink_DIM

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