Mobile #Email: The “New Normal” for Marketers #EmailMarketing #Hcmktg

//Mobile #Email: The “New Normal” for Marketers #EmailMarketing #Hcmktg

Mobile #Email: The “New Normal” for Marketers #EmailMarketing #Hcmktg

Remember when having mobile-optimized email was special? Back in the day, just being able to send responsive messages and mobile-friendly links was enough to separate the marketing leaders from the rest of the pack. Well, those days are over. In fact, a recent report from Yesmail claims that mobile is consumers’ “new normal,” and its data backs up its decree.”

According to the email solution provider’s “Q1 2015 Email Marketing Compass” benchmark report, 45% of all clicks on the more than six billion emails analyzed in Q1 2015 occurred on mobile devices—a 10% increase since Q4 2014″

By | 2015-06-17T18:10:36+00:00 June 17th, 2015|Healthcare Marketing|Comments Off on Mobile #Email: The “New Normal” for Marketers #EmailMarketing #Hcmktg

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