Hopefully this isn’t really news. (It isn’t, right?) In a world where every inbox suffers from email overload and every brand is fighting for subscribers’ precious time, we know that most people spend just a fraction of a second deciding whether to open, ignore, or delete a given message. A well-crafted subject line can grab readers’ attention and entice them to engage with your message rather than moving on. – See more at: http://blog.returnpath.com/blog/jen-ribble/news-flash-good-subject-lines-drive-conversions#sthash.wsJiRNB2.dpuf
Great post by Jen Ribble, Sr. Manager, Content Marketing at ReturnPath.