On the same page: Working with the millennial definition of healthy livingIn the communication process between medical companies and doctors, there’s a third party to consider: patients. Whether the business is a device manufacturer, a pharmaceutical company or an insurance provider, the organization must recognize the products and services they market are intended for use by patients.Many physicians use educational materials provided by businesses to discuss options with patients and want content that applies to their particular practice. Medical email marketing should strive to be as helpful as possible. This means the text and data in materials should appeal to the audiences physicians have to treat every day. As millennials expect different things from healthcare, medical companies have to recognize new definitions in marketing content.