In the vast sea of #online content, ‘#headline‘ strategy does not seem to be visited often enough. Why not? A poorly engineered headline can sink campaign efforts immediately. Of all the categories Jeff Bullas details in his post below, which do you believe is most commonly used/shared in the healthcare/pharma sector(s)? And Why?
If you don’t learn how to write a good headline then the chances are you will have trouble attracting traffic to your website or #blog. In a digital economy that can cost sales, because you need #readers to turn up to buy your goods and services.
Newspapers and magazines have been perfecting the art for over a hundred years. Write a good headline and your circulation increases. #headlines are vital not just for newspapers but for advertisements both offline and online.
Twitter with only 140 characters is the perfect platform for honing headlines if you want people to click on the embedded link. Online stores need to create banners with headlines that make people click. The skill of headline writing is also vital for those important #emails that you send out to your subscribers….if you want them opened.
The power of #effective headlines was something I discovered after reading a series of printed marketing guides 20 years ago by Jay Abraham (an American marketing wizard). I implemented some of his ideas for print media and found they worked.
Writing a good blog post or article often starts with the headline and it flows from there. I often stop what I am doing (even a conversation..politely of course) and write down a headline idea. Don’t let that inspiration escape.