Print isn’t dead: How medical journal ads affect email marketing
Multichannel marketing provides an opportunity for medical manufacturers and pharmaceutical companies to spread awareness of their offerings on a variety of platforms. Businesses should provide content on every channel their target audiences are known to gather and interact with materials.While searching for new channels for marketing efforts, companies can’t neglect traditional options with proven success. Medical Marketing and Media used data from Kantar Media to demonstrate medical journals are still a strong platform for advertisements in the health industry. In 2015, medical-surgical print journal spending increased 8.4 percent and print ads grew 7.9 percent.