“It’s very important to read and diligently follow the CAN-SPAM guidelines (or know the rules wherever you are, especially internationally).
- Always disclose who you are in your signature and why you’re contacting the person you’re emailing. Make your location very clear by including your physical postal address in your email signature too. CAN-SPAM guidelines indicate that this can be your current street address, a post office box registered with the U.S. Postal Service or a private mailbox registered with a commercial mail receiving agency (established under Postal Service regulations).
- Always provide the ability to opt-out of the email list or unsubscribe to mailings—with a crystal-clear explanation of how to opt out of future emails. Some find it helpful to include alternatives to opting out completely, such as offering different newsletters on specific topics. Give the recipient options to choose either to receive targeted emails or to opt out of all emails completely.
- Honor the opt-out request within 10 days. Any opt-out you offer must last for at least 30 days after your email is sent, but the CAN-SPAM law states that you need to fulfill a recipient’s opt-out request within 10 business days.
- Don’t sell or transfer the recipient’s email address after they have requested to opt out. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
It’s Not Just An International Issue It’s the dreaded word for all outbound sales people: SPAM. Despite best practices to ensure emails get to inboxes, sometimes the nuances of spam regulations change from place to place. If you use email as a primary way to contact potential clients and customers, it’s important that you’re aware …” CONTINUE READING