#Technology #Marketing Blog: IDC’s Worldwide Marketing Technology 2014-2018 Forecast: $20 Billion and Growing Fast

//#Technology #Marketing Blog: IDC’s Worldwide Marketing Technology 2014-2018 Forecast: $20 Billion and Growing Fast

#Technology #Marketing Blog: IDC’s Worldwide Marketing Technology 2014-2018 Forecast: $20 Billion and Growing Fast

Organizations worldwide will spend approximately $20.2 billion on software solutions for marketing in 2014. The marketing software market is expected to grow to more than $32.3 billion in 2018. It will be one of the fastest-growing areas in high tech, with a compound annual growth rate (CAGR) of 12.4%. Over the five years from 2014 to 2018, organizations cumulatively will spend $130 billion on software for marketing departments. This forecast includes a wide range of solutions in four broad categories: interaction management, content production and management, data and analytics, and marketing management and administration.

 

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Source: techmarketingblog.blogspot.com

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By | 2014-10-20T16:56:02+00:00 October 20th, 2014|Healthcare Marketing Strategy|Comments Off on #Technology #Marketing Blog: IDC’s Worldwide Marketing Technology 2014-2018 Forecast: $20 Billion and Growing Fast

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