The 10 Best (and Worst) Performing Words in #Email Subject Lines via @marketingprofs

//The 10 Best (and Worst) Performing Words in #Email Subject Lines via @marketingprofs

The 10 Best (and Worst) Performing Words in #Email Subject Lines via @marketingprofs

If you want to boost engagement with your campaigns, it helps to say “thank you” in the , according to a recent report from Adestra.

The report was based on data from more than 3 billion attempted email sends that were part of 125,000 global campaigns sent by brands in four industries (retail/B2C, conferences/events, media/publishing, and B2B). The researchers selected the 300 most popular single words, characters, and two-word phrases and then looked at the relative lift or decay of each term versus the average.”

Continue Reading: http://www.marketingprofs.com/charts/2015/28210/the-10-best-and-worst-performing-words-in-email-subject-lines#ixzz3iRNWRYEY

About the research: The report was based on data from more than 3 billion attempted email sends that were part of 125,000 global campaigns sent by brands in four industries (retail/B2C, conferences/events, media/publishing, and B2B).”
Read more: http://www.marketingprofs.com/charts/2015/28210/the-10-best-and-worst-performing-words-in-email-subject-lines#ixzz3iRNzgSnf

Make certain you read the full report for detailed engagement metrics – Open Rate, CTR, IPR, Opt Outs.

By | 2015-08-10T19:10:11+00:00 August 10th, 2015|Healthcare Marketing|Comments Off on The 10 Best (and Worst) Performing Words in #Email Subject Lines via @marketingprofs

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