The Triumph of #Email |”The last Great Unowned Technology,” great post via @AdrienneLaF @TheAtlantic

/, Healthcare Marketing Strategy/The Triumph of #Email |”The last Great Unowned Technology,” great post via @AdrienneLaF @TheAtlantic

The Triumph of #Email |”The last Great Unowned Technology,” great post via @AdrienneLaF @TheAtlantic

The Triumph of Email

The relevance of #Email via The Atlantic’s

“’It may be called something else, it may be embedded within some other app. We may even abandon the protocols. But I don’t think it’s going away…Email is always going to have a place.’

For an activity that’s so mundane, email seems to be infused with an extraordinary amount of dread and guilt. Several studies have linked frequent email-checking with higher levels of anxiety. One study found that constant email-checkers also had heart activity that suggested higher levels of cortisol, a hormone associated with stress—until they were banned from their inboxes.

In the mobile Internet age, checking email is simultaneously a nervous tic and, for many workers, a tether to the office. A person’s email inbox is where forgotten passwords are revived; where mass-mailings are collected; and where pumpkin-pie recipes, toddler photos, and absurd one-liners are shared. The inbox, then, is a place of convergence: for junk, for work, for advertising, and still sometimes for informal, intimate correspondence.” … CONTINUE READING

“Email is the last great unowned technology,” said the Harvard law professor Jonathan Zittrain

Source: What Will Replace Email? – The Atlantic

By | 2016-01-11T22:28:58+00:00 January 11th, 2016|Healthcare Marketing, Healthcare Marketing Strategy|Comments Off on The Triumph of #Email |”The last Great Unowned Technology,” great post via @AdrienneLaF @TheAtlantic

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