DEFINE GOALS FOR EACH CAMPAIGN
Before you start writing copy or planning your design, define your campaign’s goals. We walk you through how to define goals that guide the direction of your campaign, and make it easier to measure the success of your efforts.
DETERMINE THE APPROPRIATE AUDIENCE TO SEND TO
Sending a message to your entire list may not be beneficial to accomplishing your determined goal—and could lead to frustration, declining open and click rates, higher opt-out and spam complaint rates, and more. We cover how to determine the right audience for your campaign.
CRAFT YOUR CONTENT
The content of your email has many components, including headlines, subheads, body copy, and calls-to-action (CTA). Learn how all of these aspects work together to achieve the goal of your campaign… CONTINUE READING