The Ultimate Guide to #Email Optimization + Troubleshooting [eBook] – Excellent Tips Delivered by @LitmusApp 

//The Ultimate Guide to #Email Optimization + Troubleshooting [eBook] – Excellent Tips Delivered by @LitmusApp 

The Ultimate Guide to #Email Optimization + Troubleshooting [eBook] – Excellent Tips Delivered by @LitmusApp 

DEFINE GOALS FOR EACH CAMPAIGN

Before you start writing copy or planning your design, define your campaign’s goals. We walk you through how to define goals that guide the direction of your campaign, and make it easier to measure the success of your efforts.

DETERMINE THE APPROPRIATE AUDIENCE TO SEND TO

Sending a message to your entire list may not be beneficial to accomplishing your determined goal—and could lead to frustration, declining open and click rates, higher opt-out and spam complaint rates, and more. We cover how to determine the right audience for your campaign.

CRAFT YOUR CONTENT

The content of your email has many components, including headlines, subheads, body copy, and calls-to-action (CTA). Learn how all of these aspects work together to achieve the goal of your campaign… CONTINUE READING

Source: The Ultimate Guide to Email Optimization + Troubleshooting [eBook] – Litmus Software, Inc.

By | 2017-01-17T12:57:39+00:00 January 17th, 2017|Email Marketing|Comments Off on The Ultimate Guide to #Email Optimization + Troubleshooting [eBook] – Excellent Tips Delivered by @LitmusApp 

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