Top 10 Do’s and Don’ts of A/B-Testing Your #Email Marketing Campaigns via @marketingprofs #hcmktg

//Top 10 Do’s and Don’ts of A/B-Testing Your #Email Marketing Campaigns via @marketingprofs #hcmktg

Top 10 Do’s and Don’ts of A/B-Testing Your #Email Marketing Campaigns via @marketingprofs #hcmktg

Email Marketing – There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These …


"A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the success of your email campaigns.

But if you’re unfamiliar with A/B testing or you’re just getting started, it can be an overwhelming project to take on. Here’s a list of do’s and don’ts to steer you in the right direction.


1. Do run tests that have recurring benefits

If you’ve done your research, you know you can test a myriad of variables in your emails. And although some of them might be intriguing (what would happen if you alternated capitals and lowercase in the headline?), some tests are unnecessary. Don’t rely solely on how-to-A/B-test articles like this one to inform your testing schedule. You can, however, use them for inspiration to find factors that are relevant to your specific audience.

For example, if you’re testing images for a sports apparel company, you could test variables such as product images on backgrounds, using models in your images, or showing posed shots versus action shots. (You can use a free photo editing tool, such as Pixlr, to manipulate your images.)

Try to choose global factors that will apply to all of your future emails before worrying about smaller considerations that won’t appear too often in your campaigns.

Be patient with yourself here: A/B testing is a science; learning what to A/B-test is an art…"


Read more:

See on Scoop.itEmail Marketing

By | 2015-01-12T17:23:24+00:00 January 12th, 2015|Healthcare Marketing Strategy|Comments Off on Top 10 Do’s and Don’ts of A/B-Testing Your #Email Marketing Campaigns via @marketingprofs #hcmktg

About the Author:

The owner of this blog is not compensated to provide opinion on products, services, websites, or any other topic. The views and opinions expressed here are purely subjective and based upon my training and experience. Any product claim, statistic, quote, or other representation about a product, service, or strategy should be verified with the information source or service provider. This blog claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to their respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please click here to email us URL link to image and it will be promptly removed. This blog does not contain any content which might present a conflict of interest. This blog is a personal blog written and edited by Justin Hipps, MBA. This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation. The compensation received will never influence the content, topics or posts made in this blog. All advertising is in the form of advertisements generated by a third party ad network.