Use Less Content in #Email Marketing Campaigns for Better #Clickthrough Rates #hcmktg #EmailMarketing

//Use Less Content in #Email Marketing Campaigns for Better #Clickthrough Rates #hcmktg #EmailMarketing

Use Less Content in #Email Marketing Campaigns for Better #Clickthrough Rates #hcmktg #EmailMarketing

“When it comes to email marketing and content, it turns out that less is more.” Continue Reading:


“Click-through rates are perhaps the truest measurement of the quality of an email’s content and its effectiveness as a marketing tool,”…"click-through rates improve over 50 percent between emails with 17 lines of text and 19 lines of text. However, click-through rates then drop by 50 percent among emails between 19 lines of text and 21 lines of text." Continue Reading:

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By | 2015-03-30T15:27:23+00:00 March 30th, 2015|Healthcare Marketing Strategy|Comments Off on Use Less Content in #Email Marketing Campaigns for Better #Clickthrough Rates #hcmktg #EmailMarketing

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