Medical email marketing content should hook readers, promote exploration and create consistent dialogues with contacts. Those are lofty goals, and it’s impossible to reach a 100 percent success rate. This is why MailMunch suggested companies shouldn’t fear unsubscribers.
Making it easy for readers to opt-out of email subscriptions is a good idea for a variety of reasons. Medical manufacturers and insurance companies don’t want to waste time and money on email addresses that will never respond to content. In addition, focusing on active leads helps companies utilize insightful data, and opt-outs can communicate what’s wrong with marketing.
This is why medical email marketers shouldn’t hide unsubscribe buttons. At the same time, companies should provide contacts with empty forms so they can say why they choose to unsubscribe. Here are the most common reasons for subscription cancelations and what companies can do to avoid these problems: