Why do #email subscribers opt-out? via @HealthLink_DIM #emailmarketing #hcmktg

//Why do #email subscribers opt-out? via @HealthLink_DIM #emailmarketing #hcmktg

Why do #email subscribers opt-out? via @HealthLink_DIM #emailmarketing #hcmktg

 

Medical email marketing content should hook readers, promote exploration and create consistent dialogues with contacts. Those are lofty goals, and it’s impossible to reach a 100 percent success rate. This is why MailMunch suggested companies shouldn’t fear unsubscribers.

Making it easy for readers to opt-out of email subscriptions is a good idea for a variety of reasons. Medical manufacturers and insurance companies don’t want to waste time and money on email addresses that will never respond to content. In addition, focusing on active leads helps companies utilize insightful data, and opt-outs can communicate what’s wrong with marketing.

This is why medical email marketers shouldn’t hide unsubscribe buttons. At the same time, companies should provide contacts with empty forms so they can say why they choose to unsubscribe. Here are the most common reasons for subscription cancelations and what companies can do to avoid these problems:

Source: Why do email subscribers opt-out?

By | 2016-07-18T18:43:22+00:00 July 18th, 2016|Healthcare Marketing|Comments Off on Why do #email subscribers opt-out? via @HealthLink_DIM #emailmarketing #hcmktg

About the Author:

The owner of this blog is not compensated to provide opinion on products, services, websites, or any other topic. The views and opinions expressed here are purely subjective and based upon my training and experience. Any product claim, statistic, quote, or other representation about a product, service, or strategy should be verified with the information source or service provider. This blog claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to their respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please click here to email us URL link to image and it will be promptly removed. This blog does not contain any content which might present a conflict of interest. This blog is a personal blog written and edited by Justin Hipps, MBA. This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation. The compensation received will never influence the content, topics or posts made in this blog. All advertising is in the form of advertisements generated by a third party ad network.