“You Had Me at the Subject Line”: New Reporter Survey on Press Releases Offers Best Pitching Practices as 100 Journalists Weigh In on How to Disrupt the Press Release

//“You Had Me at the Subject Line”: New Reporter Survey on Press Releases Offers Best Pitching Practices as 100 Journalists Weigh In on How to Disrupt the Press Release

“You Had Me at the Subject Line”: New Reporter Survey on Press Releases Offers Best Pitching Practices as 100 Journalists Weigh In on How to Disrupt the Press Release

A newly released study by communications firm Greentarget finds that reporters and editors still value press releases, but they want releases that are succinct, direct and stripped of bells and whistles. Give journalists contact information, pertinent details, a clear angle and authentic quotes and they will pay attention. Among the key findings: More than a third of the journalists get story ideas from press releases. And 88 percent say they find value in those releases. Journalists are still looking to press releases for quotes—but want them to be genuine and substantive.

Source: www.bulldogreporter.com

By | 2014-07-21T15:17:30+00:00 July 21st, 2014|Scoop.it|Comments Off on “You Had Me at the Subject Line”: New Reporter Survey on Press Releases Offers Best Pitching Practices as 100 Journalists Weigh In on How to Disrupt the Press Release

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